About H&B — Where Artistry Meets Quality
H&B is the professional art supplies brand of Shanghai Haobin Stationery & Art Material Co., Ltd., a Shanghai-based manufacturer with over 15 years of expertise crafting premium art materials for artists, students, and educators worldwide. Present in 100+ countries, we serve a dual mission: empowering global brands through world-class OEM/ODM manufacturing, and building H&B as a trusted consumer art brand through an expanding network of regional distributors and retail partners.
Our Story
Founded in 2010 with a simple belief — that quality art supplies should inspire creativity without compromise — H&B has grown from a 5,000m² production facility in Shanghai into a globally recognized brand. Today, our products reach creators in over 100 countries through two powerful channels: private label partnerships with leading international art brands, and a fast-growing distribution network of retailers, e-commerce sellers, and educational suppliers who carry the H&B brand directly to consumers.
What We Make
Our portfolio includes soft pastels, solid watercolor sets, acrylic markers, colored pencils, sketch kits, and professional drawing sets — designed for every skill level from classroom beginners to gallery-exhibiting artists. Every product line is available both as OEM/ODM (custom formulation, logo, and packaging) and as H&B branded retail-ready stock with professional packaging, barcodes, and marketing support.
Our Standards
Every H&B product is certified to EN71 and ASTM D-4236 safety standards. Our pencils carry FSC certification, ensuring the wood is responsibly sourced from certified forests. We are SGS factory-audited, BSCI socially compliant, and backed by a 5-stage quality control system that guarantees the same exceptional quality in every single batch.
Partner With Us: OEM/ODM Manufacturing
For brands seeking a reliable manufacturing partner, H&B offers end-to-end OEM/ODM services: custom color development, bespoke packaging design, private labeling, and flexible MOQs from 500 units. Our 15-year track record includes partnerships with Amazon Top 100 sellers, European art supply chains, and North American educational distributors. Benefits: factory-direct pricing, 15-25 day lead times, in-house R&D support, and dedicated account management.
Become an H&B Distributor or Agent
We are actively expanding our global distribution network and seeking qualified partners to represent the H&B brand in their regions. As an authorized H&B distributor or sales agent, you gain exclusive or semi-exclusive territory rights, access to our full branded product catalog at preferential wholesale pricing, and comprehensive marketing support — including product images, catalog files, and promotional materials ready for your e-commerce listings and retail displays.
Distributor Benefits:
- Competitive Margins: Tiered wholesale pricing designed to support healthy retail markups
- Territory Protection: Defined sales regions to prevent channel conflict
- No MOQ on Reorders: Flexible restocking for proven SKUs
- Marketing Kit: Professional product photography, A+ content, and social media assets included
- New Product Priority: Early access to seasonal launches and exclusive color collections
- Dedicated Support: Assigned account manager for ordering, logistics, and after-sales
Who We're Looking For
- Art supply retailers and chain stores seeking a proprietary or complementary brand
- Amazon, eBay, Etsy, and Shopify sellers looking for a differentiated product line
- Educational suppliers serving K-12 schools and university art programs
- Regional distributors with established B2B channels in stationery, crafts, or office supplies
- Independent sales agents with networks in the creative and hobby industries
Our Promise
Art changes lives. And we believe every stroke, every color, every mark made with an H&B product should feel effortless and inspiring. Whether you choose H&B as your manufacturing partner or represent our brand in your market, that promise is the foundation of everything we make — and everything we build together.
Ready to partner with H&B? Choose your path:
🔹 OEM/ODM Inquiry — Request a free sample or custom manufacturing quote
🔹 Distribution Inquiry — Apply to become an authorized H&B distributor or agent
Contact us today — let's build something great together.
